Levi's Line Plan

In completion of my Fashion Market Analysis course, I designed a line plan for Levi's for Fall 2023.

I catered to forecasted consumer needs and preferences by introducing a line of utility cargo workwear specifically tailored to women. The line featured clothing that is both form-flattering and has adept storage. The goal is for a woman to feel confident, empowered, and comfortable in her blue-collar work clothing and not feel the need to change outfits to go out on the town after work. The three main classifications within the line are pants, shirts, and vests.

Based on target demographic interviews and competitor SWOT analysis, I determined the following attributes for each classification are important to the target consumer and designed this mini line.